The Launch Video Company vs Passionfroot

What The Launch Video Company does

The Launch Video Company (launchvideo.com) (opens in a new tab) is a managed launch, not a directory. The X guarantee is impressions on the original launch post for seven days. Miss the floor and the amplification fee is refunded in proportion. Beat the floor and the extra impressions are not an extra invoice. Paid creators are inside that fee, and every paid creator post carries the paid-partnership label. Your own supporters are coordinated in Create Launch. LinkedIn, if you add it, is an engagement target of likes, comments, and reposts, not a second view number. Video production is scoped separately. Engagements start above $50k.

The proof TLVC publishes is on the results page: Subvocal, Fin.com, Enrich Labs, Mave Health, and Merge, each with a link back to launchvideo.com. Amplification of a video you already made is a named scope, written up at amplify an existing video. The terms sit on guarantees.

Why TLVC runs the roster itself

In TLVC’s experience, many of the most sophisticated, highest-performing tech creators on X do not want to be publicly listed on a marketplace, so they are often not on self-serve platforms like Passionfroot. TLVC’s position is that it works with those creators directly, through its own curated network. That is an observation from running launches. It is not a census of Passionfroot’s roster, and it is not a claim that Passionfroot’s creators are weak.

TLVC’s position on price is the same kind of operating note. TLVC runs launches on a near-daily cadence, roughly a launch a day, so it books the same creators repeatedly and gets better rates than a single brand would booking once through a public platform. This page does not publish those rates, or any discount percentage.

What Passionfroot’s site says

Passionfroot’s homepage presents it as an AI agent for creator-led go-to-market. The Amplify page is the part aimed at a launch: it says Amplify covers launches, fundraises, and company milestones through creators buyers already follow, and that the work is fully managed, end to end. The page displays 1,000+ posts, 31 million impressions, 7 days as a time to go live, and other aggregate counters. It does not, in the text we read, define those impressions or tie the totals to one named customer, and it does not state a refund if a number is missed.

The pricing article in Passionfroot’s help center is addressed to creators and dated 17 July 2026, with a note that the fees are as of February 2024. It says the core product is free. It says a 5% fee on creator-sourced bookings is charged to the partner. It says Partner Network and Discover matches carry a 15% sourcing fee, including Stripe’s fee, taken from the creator’s payout, including later bookings with the same partner. A public price for Amplify, or for a brand plan, was not on the pages we opened.

Which one fits the launch you actually have

• Choose The Launch Video Company when the asset is one launch post, you want the impression floor and the refund in writing, and you want the list and the morning run for you. Add the film only if you need it. That is a separate line, and the engagement still starts above $50k.
• Choose Passionfroot’s marketplace when the budget is small, the need is ongoing always-on sponsorships, or your team wants to select creators and manage the bookings. The help-center fees above are the public price language. They are not a substitute for an impression floor.
• Passionfroot Amplify is their managed campaign, not the self-serve booking flow. If you are comparing managed with managed, read Amplify’s page for what they say they run, and read TLVC’s guarantee page for the metric, the seven days, and the prorated amplification fee. Do not treat the two as the same contract because both use the word launch.

Transformer and Favikon are the other self-serve products on the alternatives page. Transformer’s site is pay-per-confirmed X post, with creators keeping 80%. Favikon’s site is discovery and outreach, with published euro plans and payments marked as coming later.